I am who am online, or am I?
I ran across an article by Jeff Bullas this morning that hit close to home. Jeff Bullas is well known in the Social Marketing field.
The Title, The 10 Pillars To Creating a Personal Brand in a Digital World, hit me first, which meant he did his job. He numbered everything, which is one of the things they recommend. But, it was the content that really struck me.
Quote from the article: "You are defined by your online content, brand and persona.
I am working on #1 right now. The question: "what is my passion and what is my purpose?" has been weighing heavily on my mind lately. I sometimes feel like I am scattered in the wind (maybe because it is Fall), but I know I need to narrow my focus.
I have been doing #2 for over six years now. It is constantly evolving and (hopefully) growing.
#3 - This is an important one for me and I have worked hard on it over the years.
I am a firm believer in #4. Not all Social Networks are meant for everyone. Pick what works for you and become good at it.
#5 takes me back to #1 - Focus and Passion. I strive to make sure my 'content' is usually focused and passionate.
I have what I call, 'mini' tribes. I have a tribe for art, a tribe for writing, a tribe for family, a tribe for community, and so on. There are a few from my online tribes (#6) who do a great job in helping me 'share' and build.
Quote from articles: " You are going to need an online global tribe to help you share your story and build that powerful personal brand!"
#7 is critical. It is all about the 'networking.'
I encourage #8. Sometimes we forget this one.
Been there, and I am doing it again. #9 has been a life-time dream.
#10 is always a work in progress.
Every so often I will Google myself and I am always surprised at what I find.
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