Or, maybe the question should - Why aren't you email marketing?
We hear it all the time, the excuses:
1. I don't have time.
2. I get too many emails in my inbox so why would I do that to others.
Why should you be doing email marketing? Because it a necessary tool in marketing. Why do you think you get so many emails in your inbox daily, it's because it works. And, today there is more ways than ever to share your email content - push it out on Facebook, Twitter and other Social Media Site. It's not just limited to the Inbox anymore.
Back to the question, WHY SHOULD I EMAIL MARKET?
1. Makes your business more personal. It is the most direct line of communication available. You can customize your emails to fit your audience.
2. ROI - According to the Direct Marketing Association, email marketing pays for itself.
3. Cost Effective
4. Environmentally friendly
5. Most important - Because it is an effective tool for marketing
Now for the How!
Email marketing only works if:
1. You are consistent. This does not mean every day or every week even. It is proven that it works best if more than once a month.
2. Sharing of information. This adds value. It also adds the perception of knowledge. This leads to Trust.
3. Builds a community and fosters your relationship with customers, vendors and more.
5. Most Important - keeps you in contact with the people that are most important to your business.
Social and email marketing partner for small businesses. We partner with small businesses as a consultant and virtual assistant to help them achieve their online social media and marketing needs. As a partner, we collaborate with your business to build your online presence.